COMMUNICATION PROJECT BRIEFS COMM 310 — Writing for Communication Careers
- 6 min read
1. Video Script and Video — SkillBridge Youth
Purpose: Encourage young adults to take one practical step toward digital skill development by completing a small project over seven days. Objectives include helping viewers name one skill, generating at least 20 visible challenge commitments, and building campaign recognition.
Audience: Young adults and students who use their phones regularly and may feel overwhelmed by the number of digital skills they could learn.
Core message: “Your phone can do more than entertain you. Pick one digital skill and give it seven days.”
Format: A 2:00–2:15 short-form video with voiceover, on-screen text, quick visual sequences, a seven-day action plan, and a closing brand card.
Decision-making: The opening question creates a relatable hook. The script acknowledges overwhelm rather than blaming viewers, then offers a manageable routine: one skill, 20 minutes a day, seven days, and one small project. The day-by-day montage makes the goal concrete.
Call to action: Comment “I’m in” and name the skill you will practise. The campaign aims to get at least 20 people to commit.
Success measures: Challenge comments, project shares, views and retention through the call to action, and recognition of SkillBridge Youth.
2. Social Media Posts — SkillBridge Youth
Purpose: Adapt the One Skill. Seven Days. campaign for TikTok and Instagram Reels while keeping the central message consistent.
Audience: Young adults and students who engage with short-form video and want achievable ways to develop digital skills.
Core message: Choose one digital skill, practise for 20 minutes a day, and finish one small project in seven days.
Format: Two platform-specific captions and hashtag sets accompanying a short vertical video.
Decision-making: The TikTok caption is concise and conversational to fit a quick-scroll environment. The Instagram caption gives more context and asks viewers to save the Reel. Related hashtags maintain consistency, and both versions include the student-project disclaimer.
Call to action: TikTok: comment with a skill and join the challenge. Instagram: save the Reel and share the result on Day 7.
Success measures: Views, watch time, comments naming a skill, saves, shares, profile visits, and evidence that viewers understood the challenge.
Links: https://vt.tiktok.com/ZSg1g7GGf/
https://www.instagram.com/reel/DdaJ-uSobKG/?cplk=Ym9teW04OHBvZ3pl
3. Press Release — Flutterwave and Dangote Refinery IPO
Purpose: Announce the stated role of Flutterwave in supporting digital payment collection for subscriptions in the Dangote Petroleum Refinery and Petrochemicals public offer.
Audience: Business and financial journalists, eligible retail and diaspora investors, and readers interested in Nigerian capital markets and digital payments.
Core message: The draft presents Flutterwave’s payment infrastructure as a way for eligible investors to access the share-subscription process through digital channels.
Format: A conventional press release with immediate-release label, date, headline, subheading, dateline, supporting paragraphs, executive quotation, company boilerplate, and media contact.
Decision-making: The headline leads with the claimed access benefit. The opening summarizes the announcement, later paragraphs explain the process and conditions, a quotation adds an executive voice, and the boilerplate and media contact follow a standard release structure.
Call to action: Direct interested readers to the official subscription process and invite media to contact the communications team.
Success measures: Media pickup, accurate reporting, journalist enquiries, referral traffic to official information, and reader understanding of risks and conditions.
Notes: Verify all time-sensitive financial claims, share prices, minimum subscription, eligibility conditions, named organizations, attributed quotation, and offer details against official documents before publication. Investing involves risk.
4. News Article #1 — Student Transportation Challenges in Abuja
Purpose: Report how transportation difficulties affect students’ punctuality, daily costs, safety, and ability to participate in academic activities.
Audience: Students, university staff, transport workers, families, and readers interested in student welfare and campus access in Abuja.
Core message: Transport shortages, fare increases, waiting times, and long walks can create additional pressure for students trying to attend classes.
Format: A local news article using a student’s experience, a campus transport worker’s perspective, and supporting coverage from NAN and Premium Times.
Decision-making: The article opens with the impact on students, uses a student quotation to illustrate lived experience, adds a transport worker’s perspective for context, and cites external reports. It ends with practical possibilities rather than claiming one solution will fix the issue.
Call to action: No promotional CTA; the article encourages attention to practical changes that could reduce student hardship.
Success measures: Accuracy and balance of sourcing, clarity about who is affected, reader engagement, and whether suggested solutions are presented fairly.
5. Feature Article — “The Student Who Keeps Showing Up”
Purpose: Humanize the hidden financial, emotional, and academic pressures some students experience, using one student’s account to build understanding of persistence and support.
Audience: Students, educators, families, and general readers interested in education, student well-being, resilience, and Nigerian students’ experiences.
Core message: A student can be struggling and still be growing; progress may be slow and quiet, but it can still be meaningful.
Format: A narrative feature built around Chidera’s experiences and quotations, with context from the World Bank, a study on financial strain and student mental health, and the Nigerian Education Loan Fund.
Decision-making: The article begins with a quiet scene of studying late at night, then moves between personal experience and broader context. The repeated idea that progress can be slow gives the piece an emotional thread. The ending returns to persistence rather than offering a simplistic solution.
Call to action: The article aims to build empathy and awareness, encouraging readers to recognize hidden struggles and consider listening, mentoring, flexibility, and encouragement.
Success measures: Reader engagement, credibility of sources, clarity of the human story, and whether the article avoids presenting one person’s experience as universal.
Notes: Confirm consent for publication and quotation accuracy. Verify the linked World Bank, research, and NELF information and exact claims.
Link to the Article on Medium: https://medium.com/@archibongmagdalene062/the-student-who-keeps-showing-up-8247c8257dfe?sharedUserId=archibongmagdalene062
6. Newsletter #1 — FocusFuel Weekly: “Plan Your Week in Five Minutes”
Purpose: Help students and classmates feel more in control of a busy week with a simple planning routine they can complete quickly.
Audience: College students and classmates balancing classes, assignments, deadlines, work, and personal responsibilities.
Core message: A perfect routine is not necessary; listing tasks, choosing three priorities, and scheduling one small step can make a week more manageable.
Format: A short, mobile-friendly email with a clear subject and preview text, a three-step planning reset, weekly reminder, planner CTA, and encouraging sign-off.
Decision-making: The five-minute framing lowers the effort barrier. Three steps make the advice easy to scan. The supportive tone avoids pressure, while the reminder that plans can change reinforces flexibility.
Call to action: Download the one-page weekly planner, choose three priorities, and complete one important task before the weekend.
Success measures: Email opens or reads, planner clicks/downloads, feedback on ease of use, and evidence that readers tried the three-priority routine.
Notes: Subject: “Plan your week in five minutes.” Preview: “Less stress starts with three priorities and one small step.” Slogan: “Small wins. Strong weeks.”
7. Newsletter #2 — FocusFuel Weekly: “Studying Around Family Life?”
Purpose: Help adults balancing study with parenting or caregiving find one realistic study window and continue learning without guilt when plans change.
Audience: Adults ages 25–50 taking college classes, professional courses, or online training while raising children or caring for family members.
Core message: Readers do not need a perfect timetable or a free afternoon; a focused 15-minute session and flexible plan can support steady progress.
Format: A targeted newsletter with an empathetic opening, three-step 15-minute study reset, section on adapting when plans change, planner CTA, and encouraging sign-off.
Decision-making: The audience differs from Newsletter #1, so the message recognizes caregiving and household demands rather than assuming readers control most of their time. Concrete examples—reviewing two pages, outlining a paragraph, or answering five questions—make a short session achievable.
Call to action: Get or copy the one-page weekly planner, choose three priorities, and schedule one realistic 15-minute study session.
Success measures: Opens or reads, planner downloads/copies, reader feedback, and evidence that readers identified a realistic study window.
Notes: Subject: “Studying around family life? Try this 15-minute reset.” Preview: “You do not need a free afternoon-just one realistic next step.” Visual direction: calm blue and green accents, white space, and simple calendar or notebook icons.
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